Cass Humbert
Cass Humbert is the Co-Founder and CEO of Crimson Social, a specialist digital marketing agency for the property industry. With a background spanning property sales, marketing and operations, Cass helps estate agents and property businesses build stronger brands, reach the right audiences and generate new business through digital marketing.
Crimson Social has worked with KPP since March 2025, supporting the business with its digital marketing and social media strategy.
Cass also writes regularly about property marketing and digital strategy. Read her guide to digital marketing for estate agents and generating more valuations.
