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Home > Areas We Cover > Mayfair

Area Guide
Mayfair

Mayfair is situated in zone 1 with Hyde Park to the West, Green Park to the South, Regent Street to the East and Oxford Street to the North. Mayfair is an exclusive and coveted area with a host of ambitious and dynamic residents, also known as one of London’s most fashionable districts. Mayfair has the highest number of illustrious private members clubs in the whole of London and is home to world-famous landmarks such as Bond Street, Mount Street and Grosvenor Square.

Shopping in Mayfair 

Mayfair is often referred to as the home of luxury shopping in London. Mayfair's central location, historic significance, exclusive boutiques, and elegant atmosphere make it a prime destination for luxury shopping in London, attracting affluent shoppers from around the world.

London's renowned Bond Street is globally esteemed for its abundance of sophisticated boutiques, prestigious labels, high-end fashion, opulent merchandise, exquisite jewellery, as well as fine art and antique establishments. Established in 1700, Bond Street has historically been a playground for the world's wealthiest, most stylish, and influential individuals. Today, over 300 years later, it continues to be a cherished destination for celebrities, socialites, and the global elite. This iconic street is home to an array of the planet's most prestigious retailers, including Bulgari, Burberry, Cartier, Dolce Gabbana, Hermès, Jimmy Choo, Louis Vuitton and Tiffany Co. Bond Street presents an unparalleled fusion of historical significance, classic sophistication, and contemporary luxury.

Mount Street offers a captivating blend of specialised luxury fashion and beauty labels, art and antique vendors, and exclusive dining establishments. This locale boasts some of the globe's most renowned luxury retail names, such as Marc Jacobs, Christian Louboutin, Jenny Packham and Carolina Herrera alongside beauty brands like Aesop. Additionally, it serves as the London headquarters for the esteemed German designer Wolfgang Joop and houses the notable Stephen Webster boutique.

Oxford Street, the world's largest high street, boasts 1.5 miles of unparalleled shopping featuring over 90 flagship stores, encompassing fashion, beauty, technology, and homeware. It's a shopping paradise with iconic UK department stores including Selfridges, John Lewis & Partners, House of Fraser and top high-street brands like Gap, Urban Outfitters, Uniqlo.

Eating & drinking in Mayfair 

For a dining experience that harmonises contemporary innovation and timeless traditions, consider visiting Koyn in Mayfair, an establishment influenced by Mount Fuji. It features a ground-floor sushi bar and a downstairs open-kitchen robata grill. Situated within the former US embassy in Grosvenor Square, it made its debut in September 2022, drawing an enthusiastic crowd from the Mayfair scene. The culinary vision is overseen by Samyukta Nair and LSL Capital (known for Michelin-starred establishments like Jamavar, MiMi Mei Fair, and Bombay Bustle), with executive chef Rhys Cattermoul (formerly of Nobu) at the helm.

Indulge in the epitome of seafood dining in the heart of Mayfair at Scott's Mayfair since 1851. It remains a beloved social hub for both the young and old, especially those with discerning palates and deep pockets. Scott's specialises in seafood, with an opulent oyster bar as the centrepiece of its dark wood and modern art-adorned dining room.

Mayfair, known for its exclusive and upscale ambiance, is home to several private members' clubs catering to discerning individuals seeking a refined and luxurious social experience. In Mayfair you will find George, A contemporary private members' club on Mount Street offering a sophisticated atmosphere, fine dining, and a variety of spaces for members to relax and socialise. Annabel’s, Established in 1963, is known for its lavish interiors, live music, and luxurious dining. It's a hub for celebrities, artists, and socialites. The Twenty Two, a neighbourhood restaurant that operates around the clock serving a Modern British cuisine enriched by European inspirations, all while emphasising a minimal intervention philosophy. 

Green spaces in Mayfair

Hyde Park: This expansive and famous park, just a short stroll from Knightsbridge, offers picturesque greenery, walking trails, and leisure activities like picnics and boating on the Serpentine.

Grosvenor Square Gardens

Grosvenor Square in London's Mayfair district is a desirable green space and is the largest green square in London, offering a serene space amidst historic Georgian architecture and serving both residents and the public to enjoy. The square thrived due to its proximity to influential institutions and its integration of countryside charm, with Hyde Park to the west. Around the square you will find the Biltmore Hotel, JW Marriot and the upcoming Rosewood Hotel. 

Hanover Square Gardens

The first garden square in Mayfair, located South of Oxford Street. Hanover Square, featuring freshly designed gardens, represents a novel green area for everyone's delight—marking the inaugural public courtyard developed in Mayfair in a century!

Berkeley Square Gardens

Berkeley Square is situated in the heart of Mayfair, one of London's most upscale and exclusive neighbourhoods. It is bordered by Berkeley Street to the east, Bruton Street to the south, Hill Street to the west, and Charles Street to the North. This famous square was once the home of Oscar Wilde, the home of Robert Clive, and the birthplace of Winston Churchill. Fun fact it boasts some of the oldest trees in Central London! 

Schools & education in Mayfair

Connaught House School:

Independent preparatory school 

Connaught House School places a strong emphasis on academic excellence, character development, and fostering a love for learning. The curriculum typically includes subjects such as mathematics, English, science, history, geography, art, music, and physical education. The school also values extracurricular activities and offers a range of opportunities for students to explore their interests beyond the classroom. Connaught House School's nurturing and supportive environment aims to help students grow both academically and personally. 

St George’s Hanover Square Primary School

Co-educational State School

St George's Hanover Square Primary School is a primary school located in the heart of London, near Hanover Square. It provides education for children in the early years and primary stages of their education. St George's Hanover Square Primary School places importance on creating a positive and inclusive learning environment where students can develop their academic skills and social abilities. 

Southbank International School Westminster - Portland Place

Co-educational Private School

One of London’s London's leading International Baccalaureate (IB) Schools, offering an alternative approach to academic excellence for children aged 2-18. They nurture talent, celebrate individuality, and foster curious, inquisitive, and continually challenging minds. Their students consistently achieve outstanding results and secure first-choice university offers.

History of Mayfair

The term 'Mayfair' derives from an annual fair held in what is now Shepherd Market. Lasting two weeks from May 1st, this event initially transformed the Mayfair fields into a bustling marketplace for livestock and evolved to include theatres, jugglers, gambling, and food stalls. 

Mary Davies, heiress to a wealthy banking family, inherited the marshy meadows south of Oxford Street and east of Park Lane. Her marriage into the Grosvenor family, followed by the efforts of her son, Sir Richard Grosvenor, led to the development of the upscale Grosvenor Square. This, along with investments from other affluent individuals in the vicinity, laid the foundation for modern-day Mayfair.

During World War II, three-quarters of Mayfair's grand houses were repurposed as offices, inadvertently safeguarding them from destruction. However, in the post-war period, as London returned to normalcy, many of these buildings have been gradually restored to residential use, with investors seeking planning permissions to increase Mayfair's residential population.

Over four centuries ago, the Blue Plaques that now adorn Mayfair's walls were nonexistent. The area was once marshland and farmland, hosting an annual farm fair in May. Today, Mayfair is synonymous with celebrities, aristocrats, and politicians. Perhaps the most famous former resident of Mayfair is Queen Elizabeth II.

The area continues to be a magnet for musicians, celebrities, and models who appreciate its exclusive allure.

What else can I do in Mayfair?

Visit the Cartoon Museum! Located on Wells Street in the eastern part of Mayfair, this London institution is a haven for British cartoons, caricatures, and comic strips. It's owned and operated by the Cartoon Art Trust and boasts an extensive library with over 5,000 books and 4,000 comics. The museum regularly features changing exhibits from its collection of more than 4,000 original cartoons and prints.

The museum is dedicated to preserving the best of British cartoons, caricatures, comics, and animation, making the world of cartoon art, both past and present, accessible to all for educational, research, and enjoyable experiences. If you're a cartoon enthusiast, a visit here is a must!

The Halcyon Gallery was established in 1982 located on New Bond Street specialises in the realm of modern and contemporary art, representing a diverse array of artists from around the globe. The gallery continually offers fresh and captivating exhibitions that feature innovative and exciting artistic expressions. Halcyon Gallery showcases art from emerging and established artists including Bob Dylan, Lorenzo Quinn, Dominic Harris, Andy Warhol and Pablo Picasso.

If you’re into Antiques, why not visit Grays Antiques on Davies Street. It is one of the largest indoor Art & Antique markets in London. Grays is the residence of a vast and eclectic assemblage of exquisite antiques and stunning jewellery, ranking among the largest and most diverse collections globally. Here, you can explore a wide array of treasures, ranging from Chinese porcelain, ceramics, and silver to fine art, militaria, and delicate lace linens. Notably celebrated for its extensive antique jewellery collection spanning the Georgian, Edwardian, Victorian, and Art Deco periods, Grays invites you to peruse the offerings of over 100 dealers across two floors.

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